Privacy Policy

1. Overview

This Privacy Policy explains how Base64 Converter(“we,” “us,” or “our”) collects, uses, and discloses information about you when you visit our website (base64converters.com). Your privacy is important to us, and we are committed to being transparent about our data practices.

2. How We Process Your Data

All encoding, decoding, and file conversion tools on this website run entirely in your browser using client-side JavaScript. No file content or text you enter is ever uploaded to any server.

When you paste text, select a file, or type into any tool, that data stays on your device. We do not store, log, or transmit the content you process through our tools. The tools function offline-capable — processing completes locally before any result is displayed.

3. Analytics and Session Recording

We use the following third-party analytics services to understand how visitors use our website, improve performance, and enhance the user experience. These services collect anonymized usage data and may use cookies or similar technologies.

3.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics uses cookies to collect information about how you interact with our website, including pages visited, time spent on each page, and general geographic location (derived from IP address).

Google processes this information on our behalf and provides us with aggregated, anonymized reports. Google may also use the data in accordance with its own privacy policy. You can learn more about how Google uses data and opt out of Google Analytics tracking by visiting Google's Privacy Policy and the Google Analytics Opt-out Browser Add-on.

3.2 Microsoft Clarity

We use Microsoft Clarity, a behavioral analytics and session recording service provided by Microsoft Corporation (“Microsoft”). Microsoft Clarity captures anonymized user interactions on our website, including mouse movements, clicks, scrolls, and page visit patterns. This data helps us identify usability issues, improve navigation, and enhance the overall user experience.

• What Clarity collects: Page visits, click patterns, scroll depth, mouse movements, and session recordings. Clarity does notrecord text you type into tool input fields. It captures interaction patterns (such as clicking a “Convert” button) but not the content you are converting.
• How Clarity uses data: Data is processed by Microsoft on our behalf to generate heatmaps and session recordings that show aggregated user behavior. Individual sessions are anonymized — Clarity masks sensitive information from recordings.
• Cookies used by Clarity: Clarity sets first-party cookies on your browser to track session continuity and user identity across visits. These cookies are essential for Clarity to function and persist for up to one year. For specific details on the cookies Clarity sets, refer to the Microsoft Clarity Cookie List.
• Opting out: You can opt out of Clarity tracking at any time by visiting Microsoft Clarity and following their data management instructions. Alternatively, you can use browser settings or extensions to block Clarity cookies.

For more information on how Microsoft handles personal data, please review the Microsoft Privacy Statement.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for the following purposes:

• Essential cookies: We set a small cookie to remember your theme preference (light or dark mode). This cookie contains no personal information and is strictly functional.
• Analytics cookies: Google Analytics and Microsoft Clarity set cookies to track page views, session duration, and interaction patterns. These cookies collect anonymized usage data only.

You can control or disable cookies through your browser settings. Most browsers allow you to block or delete cookies from specific sites. Note that disabling essential cookies may affect your theme preference on subsequent visits.

5. Third-Party Services

In addition to the analytics services described above, we do not share, sell, or transfer your personal data to any other third parties. We do not embed third-party advertisements, social media trackers, or external scripts beyond the analytics providers listed in Section 3.

6. GDPR and Your Rights

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR) and related laws:

• Right of access: You may request a copy of any personal data we hold about you.
• Right to rectification: You may request that we correct inaccurate personal data.
• Right to erasure: You may request that we delete your personal data.
• Right to restriction: You may request that we limit how we process your data.
• Right to data portability: You may request a copy of your data in a structured format.
• Right to object: You may object to our processing of your personal data, including for direct marketing purposes.

Since our tools process all content locally in your browser and we do not collect or store user-generated content, the only personal data we process is the anonymized usage data collected by Google Analytics and Microsoft Clarity. If you wish to exercise any of the above rights with respect to that data, you may contact us or use the opt-out mechanisms provided by those services (see Section 3).

7. Legal Basis for Processing

We process data under the following legal bases:

• Legitimate interest: We use analytics services (Google Analytics and Microsoft Clarity) based on our legitimate interest in understanding how visitors use our website and improving the service. We believe this processing does not override your rights and freedoms given the anonymized nature of the data collected.
• Consent: Where required by applicable law, we rely on your consent for the use of non-essential cookies. You may withdraw consent at any time through your browser settings.

8. Data Retention

We do not store any user-submitted content on our servers. Analytics data collected by Google Analytics is retained for 14 months. Session recordings and heatmap data collected by Microsoft Clarity are retained for up to 12 months, after which they are automatically deleted in accordance with Microsoft's data retention policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, analytics providers, or legal obligations. The “Last updated” date at the top of this page indicates when the most recent changes were made. We encourage you to review this policy periodically.

10. Contact Us

If you have questions or concerns about this Privacy Policy, or if you wish to exercise any of your data protection rights, please contact us through our website or by sending an email to the address listed on our contact page (if available).